ASHOKA

Ashoka, the world’s largest network of social entrepreneurs, selected Pixeldust and its art direction studio PX2 to conceptualize and produce a 2D animated video. We developed dynamic motion graphics to convey the organization’s key messages and explain what the Everyone a Changemaker movement is, to a world wide audience.

We designed a bold minimalistic concept with a reduced color palette and universal characters that communicate Ashoka's message in all social media platforms and presentations around the world. The video has been produced in various languages to serve as an introduction piece to connect with audiences of all ages.

Creative Director: Ricardo Andrade
Producer: Diana Moss
Art Director, Design, Animation: Manuel Messerli
Editor: Mark Andrade
EXPLAINER VIDEO (EXCERPT)
DESIGN development
The visual concept comprehensibly explains the current worldwide socioeconomic change. We designed assembly lines and machines doing efficient work, a variety of hand gestures, happy and not so happy faces as well as teams of inspired and connected humans that will ultimately make change possible. 
motion design for global social change
We re-versioned the animations from English into Spanish, Portuguese, Indonesian and French to connect with audiences around the world.
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