Discovery-viewers from 95 countries around the world witnessed history in the making in Expedition Unknown: Egypt Live as adventurer and explorer Josh Gates uncovered a 2,500-year-old mummy of a high priest for the first time ever on live television.
Ping Pong Productions invited us for the design of the show package for this epic event that uncovered one of the Old Kingdom's mysteries buried deep in the sands of Egypt.
Creative Director: Ricardo Andrade
Art Director, Logo Design, Compositing: Manuel Messerli
3D Modeling & Animation: Samar Shool, Andy Hencken
Maps & Lower Third Animation: Jason Starbird-Tierney
Producer: Elizabeth Andrade
SHOW OPEN COMPOSITING BREAKDOWN
Discovery was asking to build the logo design upon the existing Expedition Unknown brand. We came up with a series of typefaces that would evoke a sense of adventure, exploration and mystery and also hint at the richness of Egypt's ancient culture.
We studied hieroglyphs and artifacts of the Old Kingdom and its god Thoth and worked those elements into our designs.
The network requested a graphics package with lower thirds and locator maps. We also produced a variety of transitions and bumpers with scenes from the main show open.
STYLE FRAMES / STORYBOARD
ADDITIONAL CONCEPT IDEAS
The initial client brief was looking for a combination of mystery meets high tech. In one of our first concepts we combined dramatically backlit hieroglyphs with fragments of digital user interfaces.
We also developed a concept inspired by shapes and forms of ancient Egyptian artifacts and designed them in a more abstract way.