DISNEY+

Production company Haymaker TV invited us to design the show package for a brand-new tv show on Disney+. We started with concepts for logos based on the working title Lie Spy and later adapted our designs to the show’s final title The Big Fib.

The Big Fib is based on the popular and funny podcast Pants On Fire. The show sees two grown-ups claim to be experts but one of them is lying. Kids have to use their critical thinking skills, their power of observation and their gut instincts to determine who is telling the big fib. The show features fascinating facts, tricky fibs, a supportive host, a plucky human child and an all-knowing goofy robot. 

For the design of the show package Disney was looking for graphics that are appealing to both kids and their parents. We began an extensive research and presented a range of fun and quirky ideas and styles.

Creative Director: Ricardo Andrade
Art Director, Design, Animation: Manuel Messerli
Character animation: Jesse Meza
Producer: Elizabeth Andrade, Emily Vitek
SHOW OPEN
LOGO DEVELOPMENT
Together with the client we narrowed our ideas down to a logo that works well for animation and for still-images in marketing campaigns. 
FINAL GRAPHICS
The final look of the show evokes the feeling of an encyclopedia of knowledge yet a slightly twisted one. Not everything is always what it seems. 
BUMPER: LIGHTS ON FOR THE BIG FIB!
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